DIAMOND FACTORY DALLAS created and debuted a new concept in brick-and-mortar jewelry retail that allows customers to be involved in the creation of their rings from factory to finger, as they say.
Owned and operated by parent company Southwest Diamond Cutters, the retail operation lets shoppers watch as diamonds are cut on site while also offering them a large selection of diamonds and custom-design services. Continue Reading “From Factory to Finger Shoppers watch as gems are transformed.”